Privacy Policy
What the game is
Idle EnterPrize is a free entertainment game with fictional in-game Coins and Gems. They have no real-world value: they cannot be sold, exchanged, transferred, withdrawn or cashed out, and there are no cash prizes and no deposits. Gems can be topped up with a purchase, which is the only direction money ever moves — into the game, never out of it. The game is rated 18 by PEGI (Teen by the ESRB in North America) for its simulated-casino presentation; it is made for adults and is not directed at children.
Data stored on your device
Your progress is saved in the app's private storage on your device. This covers Coins, upgrades, statistics, settings and reward records. We do not run accounts or servers, and we never receive this data. Android auto-backup is turned off for this app. Uninstalling the app deletes the save, and Settings → Privacy, data and reset lets you erase it at any time.
If you sign in to Google Play Games, a copy of that same save can also be kept in your own Google account — see Google Play Games below. That copy is held by Google, not by us.
Google Play Games (optional)
The game offers an optional sign-in to Google Play Games, Google's gaming service. It is genuinely optional: you are asked once, you can decline, and the game is complete and fully playable signed out. Nothing in this section happens unless you sign in.
What Google receives. When you sign in, Google authenticates you with your Google account and gives the game your Play Games player identifier and your Play Games gamer name and avatar. We never see your Google password, your email address or your real name. Google's handling of your account is described in the Google Privacy Policy.
Leaderboards. With Play Games signed in, the game submits your best results to seven public leaderboards: Plinko best cup, Prize Wheel best spin, Roulette best win, Blackjack best win, Fruit machine best win, Highest board level and Overall Coins. A submitted score is a number worked out from your in-game Coins — not a Coin balance, and nothing about you. Your entry is shown to other players next to your Play Games gamer name and avatar, which is what a leaderboard is for. Leaderboards carry nothing else: no location, no device information, no purchase history.
Cloud save. With Play Games signed in, the game can keep a copy of your save in Google's Saved Games service, so your progress follows you to another device. Saved Games stores that copy in a hidden application folder of your own Google Drive — which is why Google's sign-in prompt mentions Google Drive. It does not appear among your Drive files, it does not use your Drive storage allowance, and no other app can read it. We cannot read it either: it travels between your device and your Google account and never reaches us. It contains only what your local save contains — Coins, upgrades, statistics and reward records.
Turning it off, and deleting it. You can play signed out at any time. To disconnect the game from your Google account, or to delete the saved game it holds, use the Google Play Games app (your profile → Settings, and Saved Games for the stored save) or your Google account's app permissions. Deleting the cloud copy does not touch the save on your device, and resetting your local progress does not delete the cloud copy — they are separate, and you can clear either or both.
Advertising and consent
The game shows optional advertisements: rewarded videos you choose to watch, occasional full-screen ads between menus, a small banner, and a rectangle in the casino lobby. They are served through Unity LevelPlay (Unity's ad mediation), with Unity Ads as the advertising network. Where the law requires it, you are asked for consent with Google's User Messaging Platform before any ad is requested. When ads are requested, Unity and its advertising partners may collect and process:
- device identifiers such as the advertising ID, and device information;
- approximate location derived from your IP address;
- ad interaction data (impressions, clicks and rewards earned) and diagnostics such as crash and performance information.
Unity uses this data to serve and measure ads and to detect fraud and abuse. Details: Unity Privacy Policy and Unity's policy for players of games that use Unity Ads. Google's processing of your consent choice is described in the Google Privacy Policy.
You can change your consent choice at any time from Settings → Privacy, data and reset → Privacy options. If you decline, the game stays fully playable. Every reward that ads offer can also be reached by playing, and ads are never needed to progress.
The optional Google Play Games sign-in described above is the only sign-in the game offers, and we add no advertising trackers of our own. The one analytics tool we use is described in the next section.
Game analytics (Unity Analytics)
To see how the game is played and where it can be improved, the game uses Unity Analytics, part of Unity Gaming Services. It only runs when you have agreed to it: where the law requires consent (for example in the UK and the EEA) it starts only after you accept in the consent message, and everywhere it also needs the Analytics switch in Settings to be on (it is on by default). When it runs, Unity collects and processes on our behalf:
- a random ID created for this installation of the game (not your name, email or Google account);
- device and operating system information, such as the phone model, Android version, language and screen size;
- approximate location (country or region) derived from your IP address;
- crash reports and diagnostic information, such as app version and performance;
- in-game events, such as your first drop, upgrades bought, rooms unlocked, Grand Reopenings, rewarded ads watched and how long you were away; these hold game values only, never Coins with real value or anything that identifies you;
- purchase events, if you buy the Arcade Pass or a Gem or bundle pack: the product, price and currency, the store's order ID and receipt, and whether the purchase worked. Your card and payment details stay with Google Play and are never included.
We use this data only for analytics and to improve the game, for example to see where players get stuck. It is not shared with advertisers and not used to target ads. Details of Unity's processing: Unity Privacy Policy.
To turn it off at any time, go to Settings → Privacy, data and reset → Analytics. Collection stops straight away and the game asks Unity to delete the analytics data held for this installation. You can also withdraw consent with Privacy options on the same screen. The game works exactly the same with analytics off.
Purchases
The game offers optional purchases, all handled by Google Play Billing:
- the Arcade Pass, a weekly subscription: no ads, a permanent ×2 on in-game Coins, and rewards claimed without watching an ad. Cancel at any time in Google Play → Payments & subscriptions;
- one-off Gem packs, plus starter and bundle packs that include Gems, Coins and power-up uses.
Everything they contain can also be reached by playing. Nothing in the game is locked behind a purchase. We never see your payment details; the game stores only the date your pass ends and which one-off packs you already own, on your device, so it keeps working offline.
Coins and Gems are play money. They have no real-world value. They cannot be sold, exchanged, transferred, withdrawn or cashed out, and there are no cash prizes and no deposits. Gems can be topped up with a purchase, which is the only direction money ever moves: into the game, never out of it.
Notifications
If you switch on the optional Prize Wheel reminder, the game schedules a local notification on your device for when your next free spin is ready. On Android 13 and later, Android asks for your permission first. No data leaves your device for this, and you can turn it off in Settings.
Children
The game is not directed at children. It is rated 18 by PEGI and 18+ by most rating authorities, and it is not intended for anyone under that age or under the age required by local law to use ad-supported services. We do not knowingly collect data from children.
Your choices and rights
- Reset or delete your local progress in Settings, or uninstall the app.
- Play signed out of Google Play Games, or disconnect the game and delete its saved game from your Google account — see Google Play Games above.
- Manage advertising choices on your device (Android Settings → Google → Ads) and through the consent message.
- Switch analytics off at any time in Settings → Privacy, data and reset.
- Depending on where you live, you may have rights to access, correct or delete personal data held by Unity as an ad provider, or by Google as the provider of Play Games. Use their tools linked above.
- For any question about this app or this policy, email support@idleenterprize.co.uk.
Changes
We will update this page when the app's data practices change and note the new effective date above.